THE HERITAGE CLASSIC FOUNDATION ANNOUNCES NEW CONCESSIONS PARTNER

HILTON HEAD ISLAND, SC - The Heritage Classic Foundation, a 501 (c)(3) nonprofit organization, and host organization for the RBC Heritage Presented by Boeing is proud to announce The SERG Restaurant Group has been named the new operator of the tournament concessions food & beverage program.

The SERG Restaurant Group (serggroup.com) is made up of 17 unique concepts in Hilton Head and Bluffton, South Carolina, and has been a staple in the Lowcountry community for over 35 years. Each of its restaurants proudly uses fresh local ingredients and brings a unique culinary experience one could only find in this small corner of South Carolina.

The Heritage Classic Foundation is dedicated to supporting educational and charitable initiatives to enhance quality of life and economic vitality in our community. The Foundation also continually works to make the RBC Heritage a world class event by always looking for ways to improve our spectators’ experience. The Foundation has put an increased focus on our concession food offerings. The goal was to explore new ways to provide a “Fan First, Best in Class” experience during the 2020 RBC Heritage and beyond. Increased safety, accountability, quality and variety were also a priority along with maintaining the maximum amount of revenue and involvement for our dedicated service clubs.

“The tournament has depended on service clubs to run our on-course concession stands since the event began in 1969,” said Heritage Classic Foundation President Steve Wilmot. “It was critical to us to find a partner such as The SERG Restaurant Group, who would work alongside our service clubs while delivering exciting new local specialty items from SERG Restaurants.”

The SERG Restaurant Group plans to introduce some specialty items into the RBC Heritage’s concessions, from Poseidon’s Fish Tacos to One Hot Mama’s Boneless Wings to Skull Creek Boathouse’s Shrimp & Grits and much more, there will be something for every taste and fancy of tournament patrons.

Alan Wolf, SERG Group Director of Operations said, “In partnering with the Heritage Classic Foundation and its service clubs, the SERG Restaurant Group looks forward to showcasing some of our unique and local dishes and bring diversification to the RBC Heritage Tournament concessions that will appeal to all visitors.”

“We are excited to partner with The SERG Restaurant Group,” said Heritage Classic Foundation Chairman Simon Fraser. “They are a local company who knows the importance of the tournament to this community. We look forward to offering our fans a wide variety of unique culinary options at the 2020 RBC Heritage and beyond. ”

ABOUT THE HERITAGE CLASSIC FOUNDATION
The Heritage Classic Foundation, a 501 (c)(3) nonprofit organization, is dedicated to supporting educational and charitable initiatives to enhance quality of life and economic vitality by hosting the RBC Heritage Presented by Boeing, South Carolina’s only PGA TOUR golf tournament. Since it was founded in 1987, the Foundation has donated more than $43 million to people in need. For more information, call (843) 671-2448, visit www.heritageclassicfoundation.com or Facebook (Heritage Classic Foundation) and Twitter (@HCFGolf).