STUDY SHOWS RBC HERITAGE’S YEARLY ECONOMIC IMPACT SURPASSES $100 MILLION MARK

HILTON HEAD ISLAND, SC (SEPTEMBER 24, 2019) — The RBC Heritage Presented by Boeing continues to produce an impressive economic impact for South Carolina. According to a survey conducted by Clemson University’s Department of Parks, Recreation and Tourism Management, the PGA TOUR golf tournament had a total output attributable to visitor spending of $102 million during tournament week, April 15-21, 2019.  

Visitor spending data was collected during the seven-day tournament using an iPad-based survey.  With help from the University of South Carolina-Beaufort’s Lowcountry and Resort Island Tourism Institute, 2,241 spectators completed the survey. In addition to visitor spending, spending data was collected from players and caddies, the Heritage Classic Foundation, and several sponsors and local businesses.  The Regional Economic Analysis Laboratory at Clemson University used this data as inputs to estimate the economic impacts of the tournament on the Beaufort County economy. Impacts were calculated using the IMPLAN Economic Modeling System.  

Researchers measured the economic activity and impact estimates in four ways:  

1. Direct spending (estimate of actual expenditures by visitors and the foundation): $65.259 million
2. Jobs (number of jobs supported by economic activity): 1,131
3. Net state and local government revenues (taxes and other fees generated by economic activity, minus expenses incurred): $6.72 million
4. Total output (total impact, including direct, indirect and induced effects): $102,000 million   
This survey was the sixth conducted for the Heritage Classic Foundation and clearly outlines that the tournament has steadily increased its impact on South Carolina’s economy.    

“The RBC Heritage presented by Boeing continues to be a premiere and important event for the State of South Carolina and the Hilton Head/Beaufort County region. Hilton Head Island is a small and unique market for the PGA TOUR which truly makes it a destination event,” said Dr. Bob Brookover of Clemson’s Department of Parks, Recreation and Tourism Management. “The economic contribution of over $100 million is outstanding and speaks to the great work that is being done by the Heritage Classic Foundation and its staff to create an amazing tournament experience and the impacts of their charitable giving.”  

TOTAL OUTPUT HISTORY
1999: $44.64 million
2005: $79.91 million
2010: $81.90 million
2014: $96.14 million
2019: $102.0 million  

To see the full impact outlined in the 2019 RBC Heritage Presented by Boeing economic impact study, visit www.rbcheritage.com.        

About Heritage Classic Foundation: The Heritage Classic Foundation is a nonprofit organization dedicated to improving lives throughout the state of South Carolina. As the host organization of the PGA TOUR’s RBC Heritage Presented by Boeing, millions of dollars generated from ticket sales and sponsorships are distributed to charitable organizations that enhance the quality of life for our citizens. Since it was founded as a 501 (c)(3) in 1987, the Foundation has donated $43 million to people in need.  For more information, call (843) 671-2448, visit www.heritageclassicfoundation.com or Facebook (Heritage Classic Foundation) and Twitter (@HCFGolf).